Case Study: WaterAid
WaterAid successfully fosters an engaged volunteer community and tracks the impact of fundraising activities at both an individual and programme-wide level, thanks to their use of Rosterfy.
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Rosterfy supports WaterAid's mission
WaterAid is dedicated to ensuring clean water, decent toilets, and good hygiene are available to everyone, everywhere. Volunteers play a crucial role in raising awareness and funds to support this mission.
Each year, around 800 volunteers join WaterAid’s volunteer programme at major festivals like Glastonbury and Boomtown to deliver essential WASH (Water, Sanitation, and Hygiene) services.
Volunteers act as brand ambassadors, inspiring festival-goers to support WaterAid through campaigning, donations, and future volunteering. In 2024, these efforts raised an incredible £600,000 and reached hundreds of thousands of people with WaterAid’s message.
With Rosterfy, WaterAid offers a seamless volunteer experience, making it easier to recruit, engage, and retain volunteers while ensuring they feel connected to the cause.
Connecting WaterAid's community to their cause
Raising Awareness
Volunteer portals link activities to WaterAid’s mission, reinforcing the importance of their work.
Increase Fundraising
Engaged volunteers and well-attended events drive more donations.
Streamlined Applications
The platform manages high-demand volunteer applications efficiently.
Stripe Integration
Rosterfy’s Stripe integration allows volunteers to easily submit deposits.
Engaged volunteers, stronger impact
WaterAid volunteers are more than just supporters - they are a dedicated community driving real change. At the UK's biggest festivals, you’ll find them refilling water bottles, keeping toilets clean, and engaging with attendees to spread awareness of WaterAid’s mission.
By leveraging Rosterfy to foster a strong sense of community, WaterAid ensures long-term engagement:
- 96% of volunteers feel they ‘belong’ at WaterAid.
- 97% rate WaterAid’s communication as good or better, with the right level of frequency.
- 60% of volunteers have volunteered for WaterAid before.
Over 500,000 homes a year have better hygiene facilities because of the fundraising efforts of WaterAid.
"Rosterfy is good because it keeps all the information in one place and you can log in to check again and again. It made the application process easy. As a returning volunteer it gets easier every year"
Volunteer, WaterAid
"Rosterfy has been really well-received. Volunteers appreciate being able to track their application progress and access their shift details easily. Overall, the feedback has been very positive"
Jacqui Gavin
Special Events Volunteer Manager, WaterAid
Why WaterAid chose Rosterfy
WaterAid offers a variety of volunteering roles at festivals and events, which can present a complex scheduling challenge. Rosterfy’s scheduling tools ensure that every event and activation is fully staffed with the right people in the right roles.
While scheduling and communication were top priorities, WaterAid selected Rosterfy as their volunteer management software because of the platform’s unmatched capability to set up customisable user permissions.
Rosterfy gives WaterAid the ability to:
- Schedule volunteers with ease to ensure full coverage across all roles.
- Manage visibility and permissions for different volunteering opportunities.
- Customise communication to volunteers based on roles and specific needs.
Collecting volunteer deposits with the Rosterfy & Stripe integration
WaterAid streamlines deposit collection for volunteer opportunities at various events and festivals, leveraging the integration between Rosterfy and premier payment processing service, Stripe.
This integration allows WaterAid to:
- Request and collect deposits within Rosterfy.
- Attribute deposits to individual volunteers, ensuring seamless tracking.
- Offer volunteers the opportunity to donate all or part of their deposit back to WaterAid.
This frictionless process makes it easy for volunteers while saving valuable time for the WaterAid management team.
The impact is significant - as much as £24,000 was raised in 2024 through donated deposits, enough to construct a toilet block and a healthcare facility in Mozambique.
Using technology to tell WaterAid's story
The WaterAid team knows that people connect with stories. That’s why they use Rosterfy’s features - news updates, banners, and training modules - to communicate their impact effectively.
From the moment a volunteer signs up, WaterAid integrates messaging about their mission, reinforcing the importance of their role and the difference they help make.
By using Rosterfy to streamline operations, WaterAid continues to maximise volunteer engagement, increase fundraising, and ultimately, bring clean water to more communities around the world.
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Successful Volunteer Recruitment: The Definitive Guide
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99% attendance
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