Case Study:
London Youth Games
Discover how London Youth Games leverages Rosterfy to streamline volunteer management, enhance diversity, and create inclusive opportunities for hundreds of volunteers each year.
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Empowering volunteers through inclusion and innovation
London Youth Games (LYG) is a charity that uses the power of sport and physical activity to create life-changing opportunities for over 180,000 young people across London each year. At the heart of these events is GamesForce, LYG’s volunteering programme.
With such a diverse participant base, LYG is committed to ensuring its volunteers reflect the communities they serve. Managing volunteers for multiple events across the season was time-consuming and complex with recruitment, scheduling, and tracking engagement relying on manual processes.
By adopting Rosterfy, LYG has transformed its volunteer management, creating a more efficient, data-driven, and inclusive volunteer programme.
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A game-changing solution for London Youth Games
Inclusive Recruitment
Customisable applications ensure individuals of all backgrounds and ability can apply with ease.
Data Management
Centralised volunteer profiles securely track demographics, details, accessibility needs, and more.
Dynamic Scheduling
Create adaptable rosters that accommodate changing demands and availability.
Communication
Automated emails, SMS, and app notifications keep volunteers connected and informed.
A streamlined, time-saving solution
By automating manual tasks, Rosterfy has freed up valuable time for LYG to focus on meaningful engagement and DEI initiatives. The platform has streamlined recruitment, scheduling, and communication, allowing the team to efficiently manage 900+ volunteers across the 2024 season.
By reducing the administrative burden, LYG can focus on engagement, training, and creating a positive volunteer experience, ensuring every volunteer feels valued and supported.
This has been particularly impactful for large-scale events like LYG Finals Festival, where thousands of young athletes compete across different locations.
“It’s a big event and is spread across a lot of different areas. Operationally and logistically it is quite difficult and it requires a lot of volunteers. With Rosterfy it’s a much easier process and I don’t think we’d be able to do it manually. It saves us a lot of time this way.”
Ellie Reid
Head of Workforce Development, London Youth Games
“Rosterfy is a lot more automated and streamlined, but another massive benefit is the reporting side of it. We can have a real picture of the demographics of our volunteers and who’s engaging so we can identify gaps and then take steps to make sure that we’ve got an inclusive and representative cohort of volunteers."
Ellie Reid
Head of Workforce Development, London Youth Games
Driving DEI with data and reporting
One of Rosterfy’s most valuable features for LYG has been the ability to track and improve volunteer diversity. With real-time reporting, LYG can monitor representation, identify gaps, and take action to ensure volunteer opportunities are accessible to all.
Quarterly reports on disability volunteering help secure funding, while annual reviews provide a clear picture of volunteer engagement and retention.
By leveraging data-driven insights, LYG successfully fosters a more inclusive environment. From the 2023 to 2024 seasons, the number of young leaders grew to 321, with a 14% increase in young leaders with a disability,
“This has been a really big help in making sure that we are tracking that data, able to report against it, and then identify the next steps to make sure that it is representative."
Ellie Reid
Head of Workforce Development, London Youth Games
A growing community of volunteers
Flexible volunteer roles and mentoring programmes have driven growth and diversification of the GamesForce community. In 2024, LYG saw a 23% increase in unique volunteers, reflecting the success of its targeted recruitment and retention strategies.
Corporate partnerships have also contributed to this growth. With better organisation and tailored opportunities, corporate volunteer participation increased by 48% in 2024, providing additional support to deliver high-quality, well-resourced events.
By leveraging Rosterfy, LYG ensures that volunteers not only feel welcomed but also have pathways to grow, develop skills, and make meaningful impact.
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Inclusion in action
The impact of LYG’s inclusive volunteer programme is best seen through the experiences of its volunteers.
Julie Ferrett, a wheelchair user and dedicated advocate for inclusion, has been volunteering with LYG for over 30 years. Her commitment was recognised at the 2024 Workforce Celebration Evening, where she received a Special Recognition Award.
Para-events are a key part of LYG's season, and volunteers receive bespoke inclusion training to ensure they create a welcoming and supportive environment for all participants. Many have shared how rewarding it is to be part of these events, highlighting the importance of accessibility in both sport and volunteering.
Successful Volunteer Recruitment: The Definitive Guide
Want to better understand how to future proof your volunteer recruitment?
Go beyond simply filling opportunities and build a robust volunteer program by engaging with the next generation of volunteers and ensuring diversity throughout your program.
21 days
50K applications
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99% attendance
50% less admin
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