WORKFORCE MANAGEMENT
UK volunteering #2: Minding the gap - Rosterfy
Rosterfy's Phillip Gbormittah addresses the 'gaps' when it comes to volunteer management and how these can be overcome.
What is the overlap between those who volunteer and their likelihood to donate to the cause? That's what we uncover in this article.
Volunteers and Donors - where two worlds meet
In the world of philanthropy, two groups often emerge as the backbone of any charitable cause: those who volunteer and those who donate. While each group plays a vital role, their overlap is where the real magic happens.
Understanding the relationship between these two factions can deepen our appreciation for community engagement and inspire others to get involved.
The Synergy of Giving Time and Money
At first glance, volunteers and donors might seem like distinct entities and often organisations treat them differently. More often than not these two groups are managed by different teams or services within a charitable organisation.
Volunteers offer their time and skills, while donors contribute financially. However, many individuals find themselves occupying both roles, creating a rich tapestry of support for causes they are passionate about.
Shared Motivation: Both volunteers and donors are typically driven by a deep-seated desire to make a difference. Whether it’s feeding the hungry, protecting the environment, or supporting education this fosters a sense of community and purpose.
Building Relationships: Those who volunteer often have the chance to engage more intimately with a cause. This firsthand experience can lead to a greater understanding of the organisation's needs, inspiring them to contribute financially as well. Similarly, donors who wish to see their contributions in action may become volunteers to witness the impact of their generosity firsthand.
In a survey from Fidelity Charitable titled: Time and Money the role of volunteering in Philanthropy they found that 87% of volunteer activities overlap with donating at various degrees from constantly donating whilst volunteering and occasionally donating.
The Benefits of Being Both a Volunteer and a Donor
The overlap of volunteering and donating can be incredibly beneficial—not just for the organisations but for the individuals involved as well.
Enhanced Engagement: When individuals volunteer their time, they often gain a deeper understanding of the cause. This enhanced engagement can lead to increased financial contributions as they see the direct impact of their support.
Networking Opportunities: Volunteers often meet like-minded individuals and community leaders. These connections can foster relationships that lead to further collaboration, advocacy, and even increased donations.
Personal Growth: Volunteering can help individuals develop new skills, broaden their perspectives, and enhance their emotional well-being. This personal growth often translates into a greater willingness to support the cause financially.
Case Studies: The Power of Combined Efforts
Several organisations have effectively harnessed the overlap between volunteers and donors, showcasing the power of combined efforts:
Local Food Banks: Many food banks rely on both volunteers to sort and distribute food and donors to fund their operations. Volunteers who see the immediate impact of their work often feel compelled to donate, creating a sustainable cycle of giving.
Environmental Organisations: Groups focused on conservation frequently have volunteers participate in clean-up drives or tree-planting events. Witnessing the tangible effects of their work often inspires volunteers to contribute financially to ongoing projects.
Educational Initiatives: Nonprofits that focus on education often engage volunteers in tutoring and mentorship roles. These volunteers, seeing the transformative effects of their efforts, may also choose to donate to help expand the programme's reach.
In a recent survey it found that 95% of people who volunteer either carry on donating the same amount or donate more (50%). Only 5% gave less after volunteering that means people see the value in giving both time and money to a cause they believe in. Organisations that are able to provide an engaging volunteer experience can grow their financial support.
How WaterAid connect their mission with volunteering to increase donations
WaterAid help raise awareness of the need to provide clear water and hygiene facilities to countries where this isn’t readily available. Their volunteer teams visit festivals such as world famous Glastonbury and Boom Town in the UK to raise awareness and provide services at those events.
To take part a volunteer must pay a deposit to volunteer (this is managed through Rosterfy and our Stripe payment integration) then at the end of the event the volunteers are asked if they wish to donate their deposit to the cause. By ensuring that engagement in the volunteering programme remains high and they use all marketing channels available to them, they enforce the mission, their story and the good things that happen because of the donation.
This has helped them raise as much as £20,000 in 2024 from deposits alone.
Encouraging the Overlap
To foster this impactful overlap, organisations can implement strategies to encourage volunteers to also become donors:
Create Awareness: Share stories of impact and testimonials that highlight the difference donations make, especially from the perspective of active volunteers.
Provide Opportunities: Offer seamless ways for volunteers to contribute financially, whether through monthly giving programmes or donation drives.
Celebrate Contributions: Acknowledge both time and financial contributions in newsletters, on social media, and during events. This recognition can reinforce the idea that both forms of support are invaluable.
In a report by Fidelity Charitable they looked at the act that instigated support in a cause, either volunteering or donating to the cause. Although, only narrow the majority of people who have donated both time and money to a cause, began doing so by donating first.
Conclusion
The intersection of volunteers and donors is a powerful force for good in our communities. By recognising and nurturing this overlap, organisations can create a more engaged, passionate, and supportive base.
Whether you’re giving your time, your money, or both, remember that every act of generosity contributes to a brighter future.
About Rosterfy
Rosterfy is used by nonprofits, charities, sporting federations, local governments, and more to better manage their volunteer programmes by improving how they can recruit, screen, train, and retain volunteers.
Our market leading technology helps you create an engaging experience throughout the whole lifecycle of your volunteer journey.
Book a call today.