This AMPSEA webinar featured Craig Sheridan and Wayne Larden who shared their insights into risk and compliance and how to relate these to the mass participation sports events industry.
The rapid onset of the COVID-19 pandemic has caused an immediate and unprecedented impact on the mass participation sports events industry. This has resulted in a historic number of event cancellations and postponements, loss of jobs and subsequent economic impact on the secondary industries that service these events.
The industry comprises thousands of independent event operators and related suppliers, that rely on registrations and corporate sponsorships to facilitate operations, pay employees and produce events. The full effect of the COVID-19 impact has yet to be realised. However long the pandemic continues, bans on mass gatherings (including mass participation sporting events) are likely to stay in effect (for the short to medium term at least).
The Alliance has been formed with the purpose of presenting a collective voice to lobby Government to provide relief and support for our industry and to advocate for Alliance members. This document forms the guidance, COVID-19 risk identification and mitigation and a road map for the way forward.
Watch a recording of the full webinar below.
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Chris Rob, Director, Mass Participation Asia
Chris Robb is the author of the book ‘Mass Participation Sports Events’; a highly sought after International Speaker; Advisor and Founder & CEO of Mass Participation World. It has always been Chris’s belief that our greatest opportunity to grow and learn comes from times of extreme pressure.His first business was started with a few thousand dollars, six months after emigrating to Australia. The business grew into a multi-million-dollar international company which was sold to IRONMAN.
He has been at the helm of some of the biggest mass events, including the Singapore Marathon, with 60,000 participants.
Wayne Larden is the CEO of Pont3 and Race Director of the Blackmores Sydney Running Festival. Wayne is an experienced leader in business development, commercial strategy and partnerships, client relationship management, corporate strategy, event conceptualisation and implementation, event direction and government relationship management.
Craig Sheridan AMP, Managing Director, Sheridan Consulting Group
Craig Sheridan APM is a retired Police Commander, NSW Police Force with thirty years’ experience. Craig was NSW Police Commander of the State Planning Unit, Major Events and Incidence Group with key responsibilities being strategic leadership, public order management, emergency management, strategic planning, and risk management. Craig was NSWPF key contact for the Department of Premier and Cabinet and was responsible for activation of the Police/ Government Operations and Coordination Centre in the event of a major incident or emergency.
Since retirement from the NSW Police Force in 2015 Craig established Sheridan Consulting Group Pty Ltd and Sheridan Security Group Pty Ltd and is Managing Director. Sheridan Consulting Group works with key organisations such as Destination NSW and Tourism Australia, AFL, Supercars and numerous government departments, commonwealth, state and local. ides security services internationally and across Australia both for public and private organisations in the areas of strategic risk and security management.
We welcome every mass participation sporting event organiser, supplier and service provider who supports our industry. AMPSEA has prepared an MOU for the industry which was circulated earlier this week and is seeking commitment from all sectors of the mass participation events industry to formally support this initiative.
The Australian Mass Participation Sporting Events Alliance (AMPSEA) was formed in May 2020 by a group of industry leaders within the event management sector. Our purpose: To find a safe solution to delivering mass participation sporting events in the new landscape of COVID-19.
AMPSEA is developing a strategy to secure financial support from the Government, leading a media campaign to drive awareness for our industry and producing best practise risk mitigation protocols to fast-track mass participation events back to business.
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