The Australian Mass Participation Sporting Events Alliance (AMPSEA) was formed in May 2020 by a group of industry leaders within the event management sector. Our purpose: To find a safe solution to delivering mass participation sporting events in the new landscape of COVID-19.
AMPSEA is developing a strategy to secure financial support from the Government, leading a media campaign to drive awareness for our industry and producing best practise risk mitigation protocols to fast-track mass participation events back to business.
Watch a recording of the full webinar below.
Chris Robb, CEO, Mass Participation Asia
Chris Robb is the author of the book ‘Mass Participation Sports Events’; a highly sought after International Speaker; Advisor and Founder & CEO of Mass Participation World. It has always been Chris’s belief that our greatest opportunity to grow and learn comes from times of extreme pressure.
His first business was started with a few thousand dollars, six months after emigrating to Australia. The business grew into a multi-million-dollar international company which was sold to IRONMAN.
He has been at the helm of some of the biggest mass events, including the Singapore Marathon, with 60,000 participants.
Chris Heverin, Managing Director, Spartan Race Australia
Managing Director of Initiative Group for 25 years – mass participation events specialists – turn-key delivery on all elements of event management.
Has been contracted across major international events such as Olympic Games, Commonwealth Games, professional sport, AFL Cricket Australia, NBL.
Owner and operator for ten years of world’s largest Mountain Bike stage race, Cape to Cape MTB, Australian licensee for Spartan Race. Industry leader across events tourism and destination marketing.
Lisa Dowsett, Head of Events and Partnerships, Northern Beaches Council
Lisa brings over 20 years of mass participation events experience to the Alliance. Strategic planning within one of the largest Councils in NSW to deliver a diverse portfolio of events and partnerships meeting Council’s objectives to make the Northern Beaches a destination that drives visitation, engages our community and delivers great outcomes for our place and people.
Lisa previously was part of the growth planning at Fairfax Media covering events such as City2Surf, SMH Half Marathon, Canberra Times Marathon, Cole Classic, City2Sea, Night Noodle Markets, Baby and Toddler Show and Good Food Month.
Dave Beeche, Senior Vice President and Managing Director, IRONMAN Oceania
Dave has worked with Telecom as Marketing Manager for Broadband, before first venturing into the sport sector as CEO of Triathlon New Zealand. He led that sport for over five years, before heading up the delivery of the 2012 ITU Triathlon World Championship. After his role hosting FIFA U20 Football World Cup in New Zealand in 2015, Dave was recruited by IRONMAN as Managing Director. Under his leadership the Oceania region has grown from 20 events in 2015 to 34 events in 2020, taking participation numbers from 60,000 to 200,000.
The Hon. Nathan Rees, Former Premier, New South Wales