The rapid onset of the COVID-19 pandemic has caused an immediate and unprecedented impact on the mass participation sports events industry. This has resulted in a historic number of event cancellations and postponements, loss of jobs and subsequent economic impact on the secondary industries that service these events.
The industry comprises thousands of independent event operators and related suppliers, that rely on registrations and corporate sponsorships to facilitate operations, pay employees and produce events. The full effect of the COVID-19 impact has yet to be realised. However long the pandemic continues, bans on mass gatherings (including mass participation sporting events) are likely to stay in effect (for the short to medium term at least).
The Alliance has been formed with the purpose of presenting a collective voice to lobby Government to provide relief and support for our industry and to advocate for Alliance members. This document forms the guidance, COVID-19 risk identification and mitigation and a road map for the way forward.
Richard will be discussing:
- Start lines - Strategies to manage mass gatherings on start lines
- Finish lines – strategies to manage mass gatherings on finish lines
Emo will be discussing:
- Volunteers / Recruitment / Check-In / Field of Play
- Aid Stations across various sports - Running / Cycling / Triathlon
Title: AMPSEA Webinar | Practical and Functional Advice on Running COVID Safe Events
Date: Friday July 10
Time: 12.30pm - 1.00pm
Speakers: Richard Welsh, Epic Events and Mark Emo Emerton, Elite Energy
Hosted by Mass Participation World's, Chris Robb this webinar will take a closer look at the below topics.
Chris Robb, CEO, Mass Participation Asia
Chris Robb is the author of the book ‘Mass Participation Sports Events’; a highly sought after International Speaker; Advisor and Founder & CEO of Mass Participation World. It has always been Chris’s belief that our greatest opportunity to grow and learn comes from times of extreme pressure.
His first business was started with a few thousand dollars, six months after emigrating to Australia. The business grew into a multi-million-dollar international company which was sold to IRONMAN.
He has been at the helm of some of the biggest mass events, including the Singapore Marathon, with 60,000 participants.
Richard Welsh, Managing Director, EPIC Events & Marketing
Richard has been involved in the mass participation sporting industry for 15 years. Learning his trade as an employee of Athletics Tasmania and Athletics NT, he then created the iRun program while working for Athletics Australia as the Running Australian Project Manager. He spent 5 years as the Marketing Manager of Run For Your Life Magazine and covered events all over the world for them and New Limited as an industry journalist.
In 2015 he established Epic Events and Marketing which delivers a range of events, including; Hobart Run The Bridge, Cadbury Marathon, Tasmanian Running Festival, NT ConocoPhillips City2Surf, Mitchell Street Mile and Sunbuild Top End Gran Fondo.
Mark 'Emo' Emerton, Elite Energy
Navy for 23 years and competed in one of the first triathlons in Australia 1984. Raced over 300 triathlons including 13 Ironmans (2 in Kona) and multiple world championships. Started producing events in 1990 and was Logistic Manager for all road events (Triathlon, Marathon, Road Cycling, and Race Walks) at Sydney 2000. Climbed to 6800 m of Everest, raced across the Simpson Desert and lived in an igloo for a month in the snow. Now with a staff of 13 and produce triathlons, running (road and trail), cycling, water sports (wind, kite, surf, SUP), owner of Australian Beach Netball and a series of Wellness Festivals across Australia and at the ripe old age of 58 have a beautiful 7-month-old, loving life and enjoys a nice Pinot-Noir.
Register to Support Our Industry
We welcome every mass participation sporting event organiser, supplier and service provider who supports our industry. AMPSEA has prepared an MOU for the industry which was circulated earlier this week and is seeking commitment from all sectors of the mass participation events industry to formally support this initiative.
The Australian Mass Participation Sporting Events Alliance (AMPSEA) was formed in May 2020 by a group of industry leaders within the event management sector. Our purpose: To find a safe solution to delivering mass participation sporting events in the new landscape of COVID-19.
AMPSEA is developing a strategy to secure financial support from the Government, leading a media campaign to drive awareness for our industry and producing best practise risk mitigation protocols to fast-track mass participation events back to business.