The rapid onset of the COVID-19 pandemic has caused an immediate and unprecedented impact on the mass participation sports events industry. This has resulted in a historic number of event cancellations and postponements, loss of jobs and subsequent economic impact on the secondary industries that service these events.

The industry comprises thousands of independent event operators and related suppliers, that rely on registrations and corporate sponsorships to facilitate operations, pay employees and produce events. The full effect of the COVID-19 impact has yet to be realised. However long the pandemic continues, bans on mass gatherings (including mass participation sporting events) are likely to stay in effect (for the short to medium term at least).

AMPSEA Webinar

Event Details

Title: AMPSEA Webinar | COVID Event Permitting

Date: Friday August 7

Time: 12.30pm - 1.00pm

Speakers: Lenny Chong, Events and Tourism QLD, Hailey Mason, Project 9


Register Now

As part of a series of webinars, AMPSEA invites you to join Executive Committee members, Lenny Chong and Hailey Mason as they share practical tips on how to navigate the new landscape of event permitting with regard to creating COVID safe events.

Hosted by Mass Participation World's, Chris Robb this webinar will discuss what councils require with regard to event permits to ensure successful applications and on the flip side, what we can learn from Project9 (specialists in event management) on how they have navigated permit approvals in the new world of COVID-19.


Speaker Bios

Chris Robb Headshot

Chris Robb, CEO, Mass Participation Asia

Chris Robb is the author of the book ‘Mass Participation Sports Events’; a highly sought after International Speaker; Advisor and Founder & CEO of Mass Participation World. It has always been Chris’s belief that our greatest opportunity to grow and learn comes from times of extreme pressure.

His first business was started with a few thousand dollars, six months after emigrating to Australia. The business grew into a multi-million-dollar international company which was sold to IRONMAN.

He has been at the helm of some of the biggest mass events, including the Singapore Marathon, with 60,000 participants.

Hailey Mason Headshot

Hailey Mason, CEO, The Shift

The Shift is an award winning Growth Marketing Agency, changing the way modern brands connect with their people and inspiring the creation of unique events and marketing campaigns. Hailey has worked in the Events Industry for 18 years and led Global and National event campaigns for brands such as Red Bull, Reebok and Vans. Hailey was an instrumental part of the development of the mass participation event, Bloody Long Walk National series, since inception in 2013, which has raised $11.5m for the Mito Foundation who own the event.

Leonard Chong Headshot

Leonard Chong, Events Strategy and Insights Director, Tourism and Events Queensland

Leonard Chong is the Events Strategy and Insights Director at Tourism and Events Queensland. Leonard’s career started in financial services and he found his way to Tourism Queensland in 2010 as an analyst to provide economic and aviation insights to help grow the visitor economy. Following the merge of Tourism Queensland and Events Queensland, Leonard joined the events team in 2014 and led the development of the Events Strategy 2025 which has gone on to generate an estimated $800 million in economic benefit to Queensland. Leonard gathers and provides insights to grow the value of the Queensland Events Calendar through its event investment and marketing programs.


Register to Support Our Industry

We welcome every mass participation sporting event organiser, supplier and service provider who supports our industry. AMPSEA has prepared an MOU for the industry which was circulated earlier this week and is seeking commitment from all sectors of the mass participation events industry to formally support this initiative.


The Australian Mass Participation Sporting Events Alliance (AMPSEA) was formed in May 2020 by a group of industry leaders within the event management sector. Our purpose: To find a safe solution to delivering mass participation sporting events in the new landscape of COVID-19.

AMPSEA is developing a strategy to secure financial support from the Government, leading a media campaign to drive awareness for our industry and producing best practise risk mitigation protocols to fast-track mass participation events back to business.